BUILD A BETTER TRADE SHOW IMAGE WEEK

TL FEBRUARY 21-27 BUILD A BETTER TRADE SHOW IMAGE WEEKFor better or for worse, image matters in all things!  The image we see with our eyes translates to developing an opinion in our brain – we like, we dislike – and that translates into the decision to either want to buy a product based on looks, or not.

Today is my dad’s birthday.  Happy Birthday in heaven, dad!2-21 BUILDING BLOCKS OF DESTINY

I was thinking about all the lessons he taught me – and the importance of appearance is one of the most crucial lessons I learned.  After I graduated high school in 1979, my dad set me up with a job “staging” homes to sell.  Daddy was a talented trim carpenter in Wichita and worked for several popular builders in our area in the 1970’s and 1980’s.  Anyone with a house built in that time period probably has cabinetry that was handmade by my dad.  Ironically – the house I currently live in has pre-fabricated cabinetry and is in no way special.  😦

I’ve heard so many women make comments as they tour a staged house – they say something like, “Oh I wish my house looked this nice and clean.”  I have to laugh when I hear it because once a family moves into the house – the level of perfection automatically lowers!  If you have to live in a house, you’re not going to keep the plastic on the carpet – you’re not going to leave all the staged silk flowers where they’ve been placed because think about it – the stuff you need to store or have on hand set there instead!  A staged house is not occupied, so it’s lacking life and vitality!  I’d rather see a house that looks like it’s lived in, wouldn’t you?

Working with amazing designers and staging experts, I learned how color and texture and in some cases even the smell of freshly baked bread make impressions on people interested in purchasing a house.  One of the realtors actually brought dough with her to bake in the oven!  Triggers are different for everyone.  Some folks are turned on by sound, so we always tried to have soft music playing.  It was so soft that you barely noticed it – but it was there.  And remember, back in the late 1970’s, the big thing was intercom systems!  We liked the idea that we could push a button in the room we’re in to talk with the rest of the family instead of yelling across the house.  Those intercom systems also played music throughout the house.  I’d be curious to know if they still work today.  New construction does not offer intercom systems.  That was definitely a late 70’s, early 80’s thing.

Appealing to the senses is what marketing is all about.  Trip the trigger – make the sale.  Cha-ching! 

Sometimes I wish I had pursued that line of work because I’ve always been drawn to design, staging, and making a living space “speak” to people.  It’s important to do the same kind of “speaking” at trade shows.  Even a little touch like having a bowl of free candy available can help draw them to your booth.  The rest is up to you.  Sell your product.  Let them know why their life will be lacking without it.

Just as my dad added special extras to every set of cabinets he made, I try to add extra to my design projects or photographs so the eye is drawn to whatever I want to be noticed.  Image improvement can apply to all areas of life – personal and professional.

What can you do to build a better trade show image???  It depends on what type of product you’re selling, of course.  There are creative ways to draw a crowd and then wow them.  Don’t be afraid to try new things because when it comes down to it, it’s all about trial and error.  If you don’t try, you won’t know.  It might work!  🙂

 

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CELEBRATION OF THE SENSES DAY

TL 6-24 CELEBRATE THE SENSES DAY

Anyone who knows me in “real life” knows that one day I would like to go to a beach, feel sand between my toes, hear seagulls and see (perhaps tour) a lighthouse or two. Here in Kansas we have the odd lake here and there, but it would be wonderful to see something besides wheat fields. The trip to the beach is on my bucket list.  And now a message from Madame B.

If you are able to stop and smell the roses, take a moment today to do it! Be thankful for all of your senses and be aware that you are blessed if you have all five of them.

When I was in high school I met a girl named Joyce. We were introduced through a mutual friend at a church meeting. Joyce was a happy, bubbly, cheerful girl with a positive attitude and it seemed as though she had life by the tail and knew how to control it. There was just one difference between Joyce and my other friends. Joyce was blind from birth.

She acted so independent I sometimes forgot she was blind, to be honest. I had to remind myself that if we went out somewhere, of course I would be driving! She had a German Shepherd seeing eye dog named Buckshot. Naturally he went everywhere with her. We got some strange looks in public when we walked in with Buckshot, especially in restaurants and at the movie theatre.

Although the world is full of suffering, it is full also of the overcoming of it.
– Helen Keller

Today is CELEBRATE YOUR SENSES DAY!!! This is a day to appreciate your ability to see, smell, hear, touch and taste. I don’t take my eyesight for granted since I met Joyce – not because I had pity on her, but because I knew what beauty she was missing even if she did not.

Because Joyce was never able to see, her other senses were heightened. She often commented that she could hear my car or smell the sweet pea I wore before I rang the doorbell. At first that made me uncomfortable and I’d ask questions like “Did I put too much fragrance on? Does it bother you?” But I soon learned that it was not my excess that triggered her senses, but her ability to overcompensate for being blind.

Don’t take your senses for granted. Thank God for your abilities and for the senses you use to do what you do. ❤