Listen up, small business owners, today is NATIONAL BE HEARD DAY!!! Over 145,000,000 small businesses in the United States are struggling to break through the big-business dominated times. These businesses need to be squeaky wheels – they need to be heard (and seen)!
Through creative marketing, good publicity tactics or strong visual appearance, you can make your business stand out from the rest.
Every cat looks like every other cat – or do they? Remember Grumpy Cat? I rest my case.
Created in 2006, this is an “unofficial” national holiday started by Business Mentor, Shannon Cherry.
One afternoon I was waiting for my husband to get finished with a meeting. We were staying at a lovely hotel with several little off-name boutiques made quaint little homes for themselves. I decided to do a little shopping since I had some time to kill.
Stunning sterling silver jewelry and other assorted accessories tempted me as I walked into the first shop. A very nice, older lady greeted me and let me know she’d be happy to help me. I thanked her and continued browsing. I noticed how neat and tidy everything looked. I didn’t feel any pressure to buy anything and appreciated the shopping experience.
I walked to the next shop, expecting a similar shopping experience. I was not greeted because the clerk was too busy texting someone. That didn’t bother me all that much – I know sometimes life happens. The shop was funky and gave me a strange vibe. There were neon scarves hung this way and that, with no real order. There was some sterling silver jewelry, but it was not neat nor tidy. The merchandise looked as if people had come in and tried it on then slung it down anywhere. It was a strange ambience and I left quickly.
There was a third store but I didn’t even go inside.
Am I being picky? Well, maybe a little. I’m the same way about antique shops. Some of them are so spacious and things are neat and clean and tidy. Others are so cramped, you really don’t know whether you dare touch anything for fear that the pile will fall down on you!
I’ll tell you a secret… if the clerk is nice to me and wants to chat a bit, that makes up for a lot of other faults I may have concerning the shop.
Why do you read my blog? It’s certainly not the content because my writing is not that interesting. Maybe I’m the one who greets you every day. Well, you’re the one that greets me too. There are many days when I don’t see another person other than my husband.
I’ve tried to make this blog not only informative, fun and as real as possible, but attractive. I want it to make some sort of sense to you, the reader. To maintain a small business and hopefully help it become a big business, you need good people who care as much as you do about the business. You need something to catch the eye as a person walks into your shop. It above all needs to be clean and neatly arranged. Something has to catch the eye, then the content keeps the interest and the price will hook the sale.
You may not have to pay a young person as much to work in your shop, but some of them would rather sit behind the counter texting than say hello to a customer or pick a scarf up off the floor. It’s not a customer’s job to pick a scarf up. I don’t know if the older lady had a vested interest in that shop or not, but I do know that she was pleasant and helpful to me, the customer. True, I didn’t buy anything, but I remember the name of the shop and will go back if we stay at that hotel again. She, and it, made a lasting impression. 🙂