Will your Christmas be melancholy or holy???
A non-Christian celebrating Christmas will surely feel this sense of melancholy about Christmas! A Christian who is not “plugged in” to their source, Christ, through daily Bible study and prayer, can easily fall into the same worldly trap! The whole premise of commercialized Christmas is to make you discontented. Think about it! These advertisers WANT and NEED for consumers to feel as though their life would not be complete without their product! You simply can NOT have a Merry Christmas without (fill in the blank).
Remember the mob mentality of Black Friday? Well, a non-Christian buys into it (pardon the pun) because they can’t see beyond the carnal. Their stuff and getting their stuff on sale means everything.
Whether it is a piece of fine jewelry or a certain brand of toilet paper, the psychology of advertisement is the same. Present the product in the most attractive light possible, using only the most adorable children with the most together-looking family available! If the reality approach doesn’t “get ’em”, be prepared to pull out the really big guns – make cartoon characters that are so cute and cuddly, you could not possibly turn away from the advertisement or the product! And of course there’s always the oldest trick in the book – sex sells. Yep – sad but true. Millions of girls in my generation bought Herbal Essences Shampoo and conditioner. If you remember those commercials from the 1970’s, then you get my drift.
Christmas commercialism in particular is designed to stir up this kind of melancholy and restlessness in us. Yes it is mean and cruel to be sure, but business is business. The bottom line is the bottom line. It’s all about the money and unfortunately, Christmas is the marketing hoop-la time of year.
I’m not fussing at Christians. This is just a friendly reminder to everyone (myself included) that we have a choice to either allow this flood of advertisements with the warm fuzzy appeal to cause us to feel less than perfect in our own lives, or we can delve into God’s Word, The Holy Bible. Take a look at the book of Luke. I can think of a lot of products that the Holy family could have used. There are a ton of things the Welcome Wagon could have taken them! But you know what? They were not sad or melancholy in the least. They were blessed and favored of God. It was a difficult journey to be sure, but God watched over them. He saw them through and His plan of salvation began with the birth of His only Son, Jesus!
Transform melancholy into Holy. Ask God to help you! 🙂